Today, the world is connected through social media, and there is no better platform to take advantage of it for organizations to reach out. Facebook, Instagram, Twitter, Pinterest, LinkedIn, and Snapchat are the most invested platform for social media advertisements (Jolly, 2020). Because Facebook has the most monthly users when compared to other social media, the company will be able to reach out the most when used as an advertisement platform. Thus, this paper will go more in-depth on Facebook. However, there are some downsides of social media affecting the organization, and it should be carefully approached when allowing employees to use it on an organizationâ€™s IT asset and implementing social media advertisements.
Facebook has been out for over a decade and is very well known throughout the world, with more than two billion monthly users (Jolly, 2020). The privacy issue is the most concerned topic when it comes to social media, and Facebook is not any different. Facebook has many problems with the privacy of its own. For example, Facebook was accused of not protecting userâ€™s data from being harvested without their consent, data breach compromised personal information of about 50 million users (Isaac & Kang, 2019), collecting text messages and phone call records through smartphone apps without consent, and a glitch that publicized private posts (Ho, 2018).
The organization should not allow employees to use Facebook and other social media platform on PBIâ€™s IT assets. If the social media advertising service is approved to be used, only appointed members should have access using the organizationâ€™s network. There are potential risks of using Facebook if employees are allowed to use it on the companyâ€™s IT assets. For example, social engineering and malware, and the virus could be introduced through a malicious link and negatively affect the CIA of the organizationâ€™s IT information or information system.
Social media platform provides an organization to reach out and advertise its product or service. Facebook offers an advertisement platform that gives the client the power to target the type of audience the organization want. The use of social media to promote the company’s service could be beneficial for PBI. Still, this method of marketing should be carefully considered since it has the potential to be hacked and negatively affect the organization. Also, the use of Facebook in an organizationâ€™s IT should be restricted because unwanted risks could be introduced, such as malware and virus and social engineering.
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Ho, V. (2018, December 15). Facebook’s privacy problems: a roundup. Retrieved from https://www.theguardian.com/technology/2018/dec/14…
Isaac, M., & Kang, C. (2019, April 24). Facebook Expects to Be Fined Up to $5 Billion by F.T.C. Over Privacy Issues. Retrieved April 21, 2020, from https://www.nytimes.com/2019/04/24/technology/facebook-ftc-fine-privacy.html
Jolly. (2020, February 19). The 6 Most Effective Types of Social Media Advertising in 2020. Retrieved from https://www.bigcommerce.com/blog/social-media-adve…