mktg 3000 ob principles of marketing

1. When setting prices, the company must consider its external pricing environment. Describe three components of the pricing environment and how they affect businesses of your choice.

2. Compare and contrast the three distribution strategies (Intensive/Selective/Exclusive distribution) of your choice of product/service, giving examples of products that might be distributed through each strategy

3. How can your firm benefit from participating in a, VMS (vertical marketing system) and horizontal marketing system, respectively?