We are writing a marketing plan as a group. We are all assigned to do one section. Your section is # 3 which is:
List the marketing objectives.A. What does success look like? B. How will success be measured?
Our topic is a mental health clinic that we made up as a group.
I will attach a rough draft of what we have so far and the criteria page.
MAX 2 PAGES. YOU ARE ONLY DOING #3.
BRAIN STORM OF OUR TOPIC
- idea: Mental health app
- Name of the app: Mental net
- Functions of the app:
- Find therapists/psychiatrists in the patientâ€™s area
- Has evaluations that patients can complete on their phones
- Refill prescriptions
- Call a 24/7 behavioral health line
Age group: young adults 18-30
Adults 30-50 yrs
Location: California, LA county
Create loyal customers early in life to mid life
Insured and on insurance to serve at many as possible-out of pocket payment plan
Collaboration/Partnerships/Mental health facilities with funding such as Mend, contract with insurances
Have a health app website: link to the Mental net mobile app
Revenue: $10 fee to download, upgrade for a full excerperince $10-20
Research competition: Head space
Better from our company is better than others, how it stands outs, high speed internet and freezes, automatic updates,